Best Quotes from Jonathan Ive

One person’s car is another person’s scenery.

Jonathan Ive

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

Jonathan Ive

If something is not good enough, stop doing it.

Jonathan Ive

I feel that it’s lovely when, as a user, you’re not aware of the complexity.

Jonathan Ive

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Jonathan Ive

If you are truly innovating, you don’t have a prototype you can refer to.

Jonathan Ive

When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.

Jonathan Ive

The best ideas start as conversations.

Jonathan Ive

To design something really new and innovative you have to reject reason.

Jonathan Ive

Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal, and what gets us excited, is to try to make great products.

Jonathan Ive

Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal, and what gets us excited, is to try to make great products.

Jonathan Ive

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

Jonathan Ive

I think subconsciously people are remarkably discerning. I think that they can sense care.

Jonathan Ive

The computer industry is creatively bankrupt.

Jonathan Ive

There is beauty when something works and it works intuitively.

Jonathan Ive

Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That’s not collaborating.

Jonathan Ive

We won’t be different for different’s sake. Different is easy… make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

Jonathan Ive

It is sad that so many designers don’t know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

Jonathan Ive

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Jonathan Ive

There’s no learning without trying lots of ideas and failing lots of times.

Jonathan Ive

Good is the enemy of great.

Jonathan Ive

There was a ‘Wired’ cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, ‘Pray.’ I remember this because of how upsetting it was. Basically saying either it’s going to just go out of business or be bought.

Jonathan Ive

A small change at the beginning of the design process defines an entirely different product at the end.

Jonathan Ive

Different’ and ‘new’ is relatively easy. Doing something that’s genuinely better is very hard.

Jonathan Ive

I don’t know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.

Jonathan Ive

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there’s a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

Jonathan Ive

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process – they are beautifully intertwined – completely connected.

Jonathan Ive

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Jonathan Ive

With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think – very importantly – its potential.

Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Jonathan Ive

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

Jonathan Ive

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

Jonathan Ive

Once, even the simple metal needle challenged the conventional thinking of a time.

Jonathan Ive

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

Jonathan Ive

We shouldn’t be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

Jonathan Ive

There are 9 rejected ideas for every idea that works.

Jonathan Ive

All I’ve ever wanted to do is design and make; it’s what I love doing.

Jonathan Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

Jonathan Ive

‘Design’ is a word that’s come to mean so much that it’s also a word that has come to mean nothing.

Jonathan Ive

At the start of the process the idea is just a thought – very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

Jonathan Ive

We all use something – you can’t drill holes with your fingers. Whether it’s a knife, a needle, or a machine, we all need the help of a device.

Jonathan Ive

Our goal is simple objects, objects that you can’t imagine any other way.

Jonathan Ive

Designing and developing anything of consequence is incredibly challenging.

Jonathan Ive

Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products.

Jonathan Ive

The form of computers has never been important, with speed and performance being the only things that mattered.

Jonathan Ive

You cannot disconnect the form from the material – the material informs the form.

Jonathan Ive

If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive.

Jonathan Ive

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

Jonathan Ive

I discovered at an early age that all I’ve ever wanted to do is design.

Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural – it’s so hard!

Jonathan Ive

People’s interest is in the product, not in its authorship.

Jonathan Ive

The nature of having ideas and creativity is incredibly inspiring.

Jonathan Ive

When you’re trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

Jonathan Ive