Digital Marketing Strategies for Museums in Kolkata

What are all marketing strategies you can do for Museums in Kolkata?

1) Search Engine Optimization

1) On Page Optimization:

If you have website for your Museums in Kolkata, you have to make your website as per Google's Guidance and your location Kolkata.

Create unique content for your Museums Website which is located at Kolkata. Never copy from other's website.

Set keywords on all the important places. For example, your keywords are related to Museums in Kolkata.

Keyword Analysis:

For better understanding, use Google Keyword planner.

Go to Google Ads,

Click Tools & settings, where you can find Keyword planner. Click over here.

Click on Discover New Keyword: enter Museums and continue. You will see how many people are searching for this keywords. ALso, at the top set location as Kolkata. So, You will see how many people searching about Museums and its related keywords in Kolkata.

The important places to set keywords which are anylsed on Keyword Planner related to Museums in Kolkata are,

Meta Title - Place your keyword Museums in Kolkata at Meta Title

Meta Description - Place your keyword Museums in Kolkata at Meta Description.

Headings: Create sub headings whch should have keywords related to Museums in Kolkata

Images: Use optimized images with Alt Tags such as Museums in Kolkata

Schema: Use schema for your Kolkata based Museums.

Sitemap: Create sitemap as per Google's guidance and submit to Search Console.

2) Off Page Optimization:

Off page optimization is used to make your Museums popular at the location Kolkata.

Off page optmization is a process of creating good backlinks (i.e, sharing your Museums website links to your industry related websites)

How we can build backlinks?

1) Social Media Platforms - Create social media profile for your Museums in Kolkata at maximum all the social media portals. Also update about your Museums regularly.

2) Guest Posting - Also write an article about your business model in generic with the keyword Museums in Kolkata and submit to the blogs which are welcomes your blog. To find these websites, type "Write for Us Museums" in Google. You can get the websites who are accepting Museums related blogs. Sometime, we may not get it.

3) Business Directory websites: You have to submit your Museums information at business directory websites which serves in the location Kolkata. Example: yelp.com

4) Once created good backlinks, promote the third party links on your social media which should have information about your Museums in Kolkata.

3) Local Listing or Google Maps:

To register your Museums in Kolkata at Google Maps, register at Google My Business. Enter Proper Business Name and Category related to Museums and Enter your Kolkata address. Once you created and verified your Museums business, update posts and photographs regularly. Ask your customers to update honest review about your Kolkata based Museums.

2) Search Engine Marketing:

SEO will give free traffic, if your Museums result on top of the page. But, to bring your result for the keyword Museums in Kolkata, it may lead to long term to achieve. But, if you do SEM, you get your webiste for the keywords Museums in Kolkata at the first postion in just couple of minutes. Learn how to start your Search Ad Campaign: 1) Create Google Ads account 2) Go to create campaign 3) Choose your goal as sale 4) Click on Search icon 5) Choose Website and Continue 6) Name your campaign for Museums in Kolkata 7) Choose location as Kolkata 8) Enter daily ad budget for your Museums ad. 9) Choose bidding type as Manual CPC and Continue 10) At the ad group settings set CPC 11) Enter keywords related to Museums in Kolkata and Coninue 12) Enter your webpage URL at the final URL 13) Create your headlines and description related to Museums in Kolkata. 14) Review your ad and complete Creating campaign for Museums in Kolkata. 15) In ad preview tool, search your ad once it was approved. It may take 15 mins to 24 hours to get approval.

Birla Industrial & Technological Museum, Kolkata, India

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New No.19-A Ballygunge, Kolkata - 700019

The Rajeev Goenka Academy, Kolkata, India

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Shop No. 8/8 Alipore, Kolkata - 700027

Rajesh Gold Museum, Kolkata, India

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No. 789 Nimta, Kolkata - 0

Amit Gold Museum, Kolkata, India

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No. 88 Dakshineswar, Kolkata - 0

Indian Museum, Kolkata, India

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New No.27 Middleton Row, Kolkata - 700071

Prasadi Guinea Museum, Kolkata, India

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New No.346 Behala, Kolkata - 700034

National Council of Science Museum, Kolkata, India

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Sech Bhavan, Kolkata - 0

N.C. of Science Museums, Kolkata, India

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Sech Bhavan, Kolkata - 0

Gurusaday Museum, Kolkata, India

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Ballygunge, Kolkata - 700019

Gurusaday Museum, Kolkata, India

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Shyam Bazaar, Kolkata - 0

National Council of Science Museums, Kolkata, India

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Block - GN Bidhan Nagar, Kolkata - 0

Indian Museum Board of Trustees, Kolkata, India

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New No.27 Park Street, Kolkata - 700016

State Archaeological Museum, Kolkata, India

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New No.1 Behala, Kolkata - 700034

Venus Gold Museum, Kolkata, India

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Shop New No.171-A Ballygunge, Kolkata - 700019

Sriam Visak Museum, Kolkata, India

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Shyam Bazaar, Kolkata - 0

Maulana Azad Museum, Kolkata, India

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No. 5 Ballygunge, Kolkata - 700019

Raja Rammohan Roy Memorial Museum, Kolkata, India

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New No.85-A Sarani Rarsibagan, Kolkata - 0

Kundu Gini Museum, Kolkata, India

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Behala, Kolkata - 700034

Nehru Children's Museum, Kolkata, India

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New No.P-5 Regent Estate, Kolkata - 700092

Paul Museum, Kolkata, India

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No. 34 Bidhan Sarani, Kolkata - 0

Nehru Children's Museum, Kolkata, India

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No. 94/1 Lala Lajpat Rai Sarani, Kolkata - 700020

Gold Museum Jewellers, Kolkata, India

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No. 74/1 Belgharia, Kolkata - 0

Calcutta Museum Society, Kolkata, India

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No. 4 Esplanade, Kolkata - 0
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